Resizing Ads

Resizing Ads

Do You Have A Unique Ad Space?
If you find that your print or outdoor ad size does not match your ad space, you might have a problem. If you find yourself in this predictament, this information will help you understand how to have your ad properly resized.

Resizing Your Ad
When an ad needs to be resized, this resizing requires more than just changing the width or height. The content may need to be rearranged, the resolution may need to be raised and photographs may need to have a higher dpi. The practice of “dragging” an ad to a larger size is not a viable solution as it will drastically corrupt the ad quality.

The best solution is to have a graphic designer professionally resize your ad for you (Igniting Ministry also offers this service for a nominal charge). This person should also be familiar with standard media requirements for print or outdoor to ensure the final ad meets all industry specifications. We highly recommend that you get the specifications from your media source and have the ad resized (and customized) according to your vendor guidelines.

Note: Igniting Ministry outdoor advertising graphics are often over than 30MB. These files are too large to download from the MediaWarehouse but are available on CD from our Product Store (see Platinum CD Collection).

Standard Sizes Offered
Igniting Ministry offers a library of standard newspaper and outdoor ad sizes which should fit most media needs. The six newspaper ad sizes available are:

  • Full-page / 6-column x 21 / 13″ x 21″
  • Half page / 6-column x 10.5″ / 13″ x 10.5″
  • 5-column x 8″ / 10.8125″ x 8″
  • Quarter-page / 3-column x 10.5″ / 6.4375″ x 10.5″
  • 2-column x 5.25″ / 4.25″ x 5.25″
  • 3-column x 3.5″ / 6.4375″ x 3.5″

The six outdoor billboard sizes available are:

  • 14′ x 48′
  • 10’6″ x 36′ … called “bulletin”
  • 10’6”x24 … only the newest ads include this size
  • 10’6″ x 22’8″ … called “retro-fit”
  • 6′ x 12′ … called “mini-board”
  • 12′ x 25′ … called “30-sheet/bleed board”

Need More Information?
More How-To help is available from the Advertising menu (left) to assist you with placing local media, understanding media terms, customizing your advertising, working with vendors, or negotiating media placement. You can also download customizable advertising free from the MediaWarehouse.

If you have any questions, the Igniting Ministry office will be glad to help you (toll free at 877-281-6535) or email us at IMgraphics@UMCom.org.

Contact Us

Igniting Ministry
810 12th Avenue South – Nashville, TN 37203-4744 – P.O. Box 320, Nashville, TN 37202-0320
Phone: 877-281-6535 | Fax: 615-742-5777 | im@umcom.org