Igniting Ministry offers a large number of radio spots that carry the “open hearts” theme and many of which mirror the television messages. These radio ads are available in both 30-second and 60-second formats, and several spots are available in Spanish and Korean. The 60-second radio spots end with 13 seconds of music that is adaptable to insert your local church name and other custom information.
A FEW FACTS ABOUT RADIO ADVERTISING
Radio is particularly effective in reaching people when they are alone (in their homes, at work or in their cars). Because of this, radio is an important element of the campaign, designed to have high emotional appeal. In most areas, radio reaches about 70 percent of our intended audience.
Radio advertising is affordable in most areas. It becomes an especially influential medium in areas where particular stations are extremely popular, where “everyone” listens. Don’t choose radio, however, if your church is far from the metropolitan area where a station is located, because most of your money will be spent on messages to people who will most likely not attend your church because of distance.
All of the Igniting Ministry radio spots are produced to be “paid advertisements” except one in the Breaking News expression. If you’d like to learn about how to place Public Service Announcements, use these guidelines (PDF)
HOW DO YOU CUSTOMIZE THE RADIO COMMERCIALS?
The radio station(s) you choose to place your advertising can perform the customization – usually for no additional charge. Each 60 second spot has 13 seconds available for the name of your church and perhaps one other piece of information. More than one or two pieces of information will not be remembered by the listener and will detract from the message of the advertisement.
Igniting Ministry does not customize radio commercials, and 30-second radio spots are not customizable.
SIX THEMES CALLED EXPRESSIONS
Six “expressions” (groups of similarly themed adverting) convey the different attributes of The United Methodist Church.
HEAR AND ORDER ALL THE RADIO COMMERCIALS
You can preview and order or download all the radio commercials (MP3 files) online at the Media Warehouse .
Contact UsIgniting Ministry
810 12th Avenue South – Nashville, TN 37203-4744 – P.O. Box 320, Nashville, TN 37202-0320
Phone: 877-281-6535 | Fax: 615-742-5777 | firstname.lastname@example.org