All “Open Hearts” advertising carries the promise of:
Open hearts. Open minds. Open
The people of The United Methodist Church.
The advertising is designed for 25-to 54-year-old newcomers. Based upon extensive research of the spiritual concerns and needs of newcomers, the advertising messages address them in language that places us on common ground. Many in this audience are unfamiliar with the language of faith and others have had negative experiences with religious organizations and the use of some traditional religious language with them can block communication. Igniting Ministry attempts to discover and address their deeper needs and to offer The United Methodist Church as a community in which they can experience nurture and connection in the body of Christ.
Each piece of communication seeks to extend an invitation to enter into a relationship within a loving, nurturing community to grow in God’s love as revealed in Jesus Christ – all set in the language of the seeker. The advertising extends the invitation; yet spiritual growth occurs within the community of the local church.
In addition to television, Igniting Ministry has also developed the following external and internal communication resources – all carry the “Open hearts. Open minds. Open doors.” theme. Almost all can be customized for local placement:
- External advertising available:
- Internal Advertising
- “Open Hearts” logo for use in your church
- Worship bulletin covers
- Worship graphics
- Web graphics
The Igniting Ministry ‘Welcoming and Media Planner’ (aka Handbook) has been updated and is now in PDF form and available free [PDF, click here]. This handbook is 153 pages of training, help, and ideas, and a great reference guide to keep handy throughout the year.
THEMES (AKA “EXPRESSIONS”)
There are seven “expressions” (groups of similarly themed adverting) that convey the different aspects of The United Methodist Church.
- Journey (click here for ‘Finding Yourself‘)
- Good Works
- Love Letters
- Breaking News
THE PLANNING KIT
If you are a Planning Kit owner, your Igniting Ministry Planning Kit is an ongoing investment that continues to support your media efforts by providing a collection of professional, customizable ready-to-use graphics on CD plus a Handbook of how-to steps and specific guidelines and planning tips. It is a stress-relieving media-plan-in-a-box.
browse and download!
A repository of “Open Hearts” advertising and many other resources are free from the MediaWarehouse. This online center is where United Methodist churches and other church offices can tap much of the “open hearts” advertising materials and resources. Search with convenient pull-down menus or use a keyword search — and then download. You can listen to and download the radio commercials or view the TV spots (TV spots are not downloadable and can be ordered through the Media Warehouse).
You can find any “open hearts” message or discover how-to helps such as graphics, newspaper or cinema ads, media guidelines, Web and worship graphics, research findings, campaign reports, logos and much more. Go to the MediaWarehouse.
HOW-TO HELP ONLINE
Our how-to help area will assist you with many aspects of local advertising – including working with media outlets, vendors and many other areas.
Contact UsIgniting Ministry
810 12th Avenue South – Nashville, TN 37203-4744 – P.O. Box 320, Nashville, TN 37202-0320
Phone: 877-281-6535 | Fax: 615-742-5777 | firstname.lastname@example.org