Igniting Ministry offers a selection of direct-mail postcards that complement the national television commercials (“spots”). These cards, all carrying the “open hearts” promise, are available in horizontal or vertical layouts, and also range from full-color to spot color to black-and-white.
A FEW FACTS ABOUT DIRECT-MAIL ADS
Direct-mail advertising is a powerful marketing tool if done correctly. No other medium allows you to target your audience so exactly. And you will know almost immediately if your direct-mail adverting program is a success, and what your return on investment is because it is an immediate response medium. People either respond immediately, or they don’t.
In order to achieve the full impact of a direct-mail campaign, we strongly recommend that any direct-mail effort be simultaneously supported by another type of outreach, such as newspaper or radio. Keep in mind you can expect a 1 percent – 3 percent response range from a direct-mail campaign of 1,000+ cards.
Mailing list companies can provide very specific, very targeted lists. The key is to know who your best prospects are. The more specific you can be with your mailing, the better you will do. Remember, the most important item for success with your direct-mail advertising is the quality of your mailing list. Look in your local Yellow Pages for direct-mail companies.
For further direct mail assistance, go to the online United States Postal Service (USPS) Direct Mail assistance web area: http://www.usps.com/directmail/
SIX THEMES CALLED EXPRESSIONS
There are six “expressions” (groups of similarly themed advertising) that convey the different aspects of The United Methodist Church.
SEE ALL THE DIRECT-MAIL
You can view and order or download many direct-mail postcards online at the Media Warehouse.
[Montage courtesy Ben Pearson Photography]
Contact UsIgniting Ministry
810 12th Avenue South – Nashville, TN 37203-4744 – P.O. Box 320, Nashville, TN 37202-0320
Phone: 877-281-6535 | Fax: 615-742-5777 | firstname.lastname@example.org