HOW TO NEGOTIATE OUTDOOR MEDIA
Your first decision is to select a board or group of billboards you are interested in. You can then contact the company (you can find the company name and the location code number at the billboard base). Typically, outdoor billboards fall into one of three categories:
permanent locations with long-term contracts of 6 months to a year (vinyl wrap, 48’x14′);
rotary locations whereby artwork/creative is rotated every two months (during 6 months to a year) to a predetermined set of locations you pre-approve (again, vinyl wrap, 48’x14′); and
poster panels which are typically sold in multiples based on the percentage of the local population you are trying to reach (paper, 25’x12′).
Billboards generally fall into 5 standard sizes:
|14′ x 48′|
|10’5″ x 36′||called “Bulletin”|
|10’5″ x 22’8″||called “retro-fit”|
|12′ x 25′||called “30-sheet/bleed board”|
Igniting Ministry billboard ads are available in the 5 standard sizes, by contacting UMCom. Choices can be viewed at mediawarehouse.org by choosing “Outdoor” from the dropdown menu. Call us early in your project – we’ve got lots of tips but time is crucial!
It is industry standard that billboards printed on vinyl have a life of about 90-120 days.
Billboards printed on paper (posters) have a life of about 30 days (be sure to produce enough for the life of your campaign).
select billboards/outdoor vendor
determine desired art work and customization
execute the space contract (might require a credit application)
produce any artwork resizing or customization
finished ad is sent to outdoor vendor who will post ad in 5-10 business days
When placing a billboard, your total outdoor cost will be based on 3 elements:
space/media = visibility (location and impressions) and placement schedule (weeks/months) and size/number of billboards;
output = type (vinyl or paper); size; quantity; and
production = the artwork and customization.
Your local outdoor company may offer to handle both media and production and only comparison shopping will determine whether this will be a bargain for you. (We can provide a comparison quote from our outdoor vendor.)
Before you sign a contract with an outdoor company, it is recommended that you ask to see the media portion of the cost and the production portion of the cost broken out separately. TIP: Our Media Glossary can help explain any strange advertising terms you may encounter.
An outdoor vendor should provide a quote for the project and give a “materials due date” for you to plan against. This due date will drive the timeline for your entire project
Contact UsIgniting Ministry
810 12th Avenue South – Nashville, TN 37203-4744 – P.O. Box 320, Nashville, TN 37202-0320
Phone: 877-281-6535 | Fax: 615-742-5777 | firstname.lastname@example.org