Do You Have A Unique Ad Space?
If you find that your print or outdoor ad size does not match your ad space,
you might have a problem. If you find yourself in this predictament, this
information will help you understand how to have your ad properly resized.
Resizing Your Ad
When an ad needs to be resized, this resizing requires more than just changing
the width or height. The content may need to be rearranged, the resolution may
need to be raised and photographs may need to have a higher dpi. The practice
of "dragging” an ad to a larger size is not a viable solution as it will
drastically corrupt the ad quality.
The best solution is to have a graphic designer professionally resize your ad
for you (Igniting Ministry also offers this service for a nominal charge). This
person should also be familiar with standard media requirements for print or
outdoor to ensure the final ad meets all industry specifications. We highly
recommend that you get the specifications from your media source and have the
ad resized (and customized) according to your vendor guidelines.
Note: Igniting Ministry outdoor advertising graphics are often over than 30MB.
These files are too large to download from the MediaWarehouse but are available
on CD from our Product Store (see Platinum CD Collection).
Standard Sizes Offered
Igniting Ministry offers a library of standard newspaper and outdoor ad sizes
which should fit most media needs. The six newspaper ad sizes available are:
-
Full-page / 6-column x 21 / 13" x 21"
-
Half page / 6-column x 10.5" / 13" x 10.5"
-
5-column x 8" / 10.8125" x 8"
-
Quarter-page / 3-column x 10.5" / 6.4375" x 10.5"
-
2-column x 5.25" / 4.25" x 5.25"
-
3-column x 3.5" / 6.4375" x 3.5"
The six outdoor billboard sizes available are:
-
14' x 48'
- 10'6" x 36' ... called "bulletin"
- 10’6”x24 ... only the newest ads include this
size
- 10'6" x 22'8" ... called "retro-fit"
-
6' x 12' ... called "mini-board"
-
12' x 25' ... called "30-sheet/bleed board"
Need More Information?
More How-To help is available from the Advertising
menu (left) to assist you with placing local media,
understanding media terms, customizing your advertising,
working with vendors, or negotiating media placement.
You can also download customizable advertising free
from the MediaWarehouse.
If you have any questions, the Igniting Ministry
office will be glad to help you (toll free at 877-281-6535)
or email us at IMgraphics@UMCom.org.