Igniting Ministry offers a large selection of newspaper ads in each
expression. Each newspaper ad carries the "Open Hearts" promise and can
be customized
with your local church name and information. These ads range in size and also
range from full-color to spot color to black-and-white. One whole expression
(theme) is devoted to classified ads.
In addition to the traditional full- and half-page newspaper ad sizes, several
small ads are available - all fully customizable with your local message. Note:
all ads are not available in all sizes.
A FEW FACTS ABOUT NEWSPAPER ADVERTISING
Newspaper will never carry the same emotional impact as television or radio but
it does allow persons to reference the ad many times. As a general rule, it
reaches about 55 percent of our intended audience.
Fifty-seven percent of U.S adults read a daily newspaper. Sixty-seven percent
read a Sunday paper. Each spends almost 45 minutes per day reading at
least one paper, and more than an hour on Sunday.
The more than 1,600 daily papers in the United States have a
combined circulation approaching 58 million. The more than 7,000 weekly
papers have a combined circulation of more than 50 million.
If you are trying to reach unchurched people, don't put your ad in the
religious section - you're preaching to the choir. Rather, put it in the
sports, business, or classifieds section. However, if you're trying to attract
church shoppers or occasional churchgoers, the reilgion section is your best
bet.
Your ad should appear in the same place in the newspaper at least weekly for an
indefinite period [forever]. Expect to run your newspaper advertising for at
least two. It takes some time to build trust. And if you quit, you have to
start all over again. Don't waste your money starting a newspaper-advertising
program if you can't give it time to work. A smaller ad run regularly is better
than a big ad run once.
SEE ALL THE NEWSPAPER ADS
You can view and order or download all the newspaper ads online at the
Media Warehouse
.
AD SIZES
| Full-page |
6-column x 21 |
13" x 21" |
| Half page |
6-column x 10.5" |
13" x 10.5" |
| |
5-column x 8" |
10.8125" x 8" |
| Quarter-page |
3-column x 10.5" |
6.4375" x 10.5" |
| |
2-column x 5.25" |
4.25" x 5.25" |
| |
3-column x 3.5" |
6.4375" x 3.5" |