CAN'T RUSH THIS
Theater advertising takes on many forms, but generally speaking, it is any paid
advertisement that appears on the movie screen or in the theatre lobby. The two
major methods are theater slides (ads that appear on the screen between movies)
and filmed spots that appear directly prior to the movie trailers. While only
large national advertisers such as McDonald's and Coca-Cola have the budgets
for filmed ads, theater slides are affordable and can be very effective in
driving visitors to your church. For more theater advertising pros, cons and
process steps, download our PDF.
Six weeks will give you ample time to select a theater, negotiate a contract,
select appropriate slides/graphics, determine customization and allow time for
artwork creation and actual 35mm slide output production. Bear in mind that
many theaters have extended contracts and space/time slots may not be available
right away.
You should also be aware of theater advertising restrictions and guidelines
which may prevent a theater from approving the slide artwork you want to use.
Restrictions are not issues that arise frequently and, historically, we have
been able to address them and obtain exceptions to these restrictions.
THEATER SLIDES AVAILABLE
You can view and download all cinema slides (and all other Igniting Ministry
advertising) from the
MediaWarehouse.
PLACEMENT PROCESS
The process:
When placing theater advertising, your total cost will be based on 3 elements:
Your local theater may offer to handle all production and only comparison
shopping will determine whether an all-in-one package will be a bargain for
you.
Before you sign a contract with a theater company, you will usually find that
theater advertising is an "all or none" proposition. Customarily, you
WILL NOT be able to filter which movies your slides are aired against. (You
will not be able to specifically exclude certain movies containing violence,
adult language/content or questionable religious portrayals from your run
schedule.) 