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"It takes more than a building to make a church. And it takes more than one hour
on Sunday to understand why." - from "A Thousand Hands," a TV spot of
the "Good Works" expression.
The Good Works expression of the campaign is designed to help make the
connection between The United Methodist Church and its Wesleyan outreach roots.
It also can be effective with those who have left the church and would welcome
an invitation to return.
It calls the audience to think in new ways about how their lives mean something
for others. This expression should be used by churches actively helping those
in need in the community - not just the homeless, but all hurting people.
The ads are based on a capacity for good works inside every human being that,
if properly tapped, may become a true reward in a person's life. The expression
asks a little more than the others, in terms of giving back, and should be
considered in active communities, perhaps of young professionals or those with
high incidence of families. This expression meets a key motivator for
attendance identified in research: a church that is active in helping others in
the community.
AVAILABLE MEDIA TYPES:
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TV
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RADIO
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NEWSPAPER
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OUTDOOR
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DIRECT MAIL
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DOOR HANGERS
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WORSHIP GRAPHICS
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BULLETIN COVERS
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WEB GRAPHICS
HOW TO GET THIS
EXPRESSION
You can preview, order or download all of this expression
free online at the MediaWarehouse. (Outdoor billboards,
however, are too large to be downloaded and must be
downloaded via FTP - call us for help.)
If you are an Igniting Ministry Planning Kit owner,
you will find many of the ads in this expression on
CD. 
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