Since 2001, The United Methodist Church has offered an unprecedented invitation to those seeking greater meaning and purpose in their lives with the promise of:
The baton has now been passed to your church. You have the opportunity to live the “Open Hearts” promise in exciting new ways. The entire Igniting Ministry effort is designed to help the local church understand this promise as well as reach out in their community with messages about God’s love.
HELPING THE LOCAL CHURCH REACH OUT
Using funding voted by the 2004 General Conference, the campaign helps the local church reach out, especially targeting people 25-54 years old. The purpose of Igniting Ministry is to proclaim the gospel as we reach these goals:
- Increase awareness and recognition of The United Methodist Church’s basic beliefs;
- Foster among non-members a positive feeling and willingness to visit a United Methodist church; and
- Renew a sense of commitment in United Methodists.
Systematic, independent tests are conducted annually in each jurisdiction to monitor the success in meeting these goals.
SPEAKING THE LANGUAGE OF THE PEOPLE IN 5 COMPONENTS:
- TV Commercials and
local church advertising materials: to help bring
people into a relationship with Christ and our United
Methodist churches. All may be previewed at theMediaWarehouse
(and most are free).
Matching Grants: to enable local and
regional placement of the spots on broadcast television, to supplement the
national campaign and to target people local churches are trying to attract.
Training: to help local churches market
themselves and hone their welcoming and invitational skills.
Local church resources: to help each congregation
live up to the promise of “Open hearts. Open minds. Open doors.”
· Expression Packages (themed advertising)
· Beyond :30 Seconds Developing a Welcoming Congregation
· The Igniting Ministry Trainer’s Toolbox
seeker site: to provide seekers further information
about The United Methodist Church.
WHAT’S IN IT FOR THE LOCAL CHURCH?
Through Igniting Ministry, local United Methodist congregations can raise their identity in their communities. To best achieve these objectives, local church participation must be significant. Igniting Ministry is an undertaking of the whole church, not a quick fix. Commercials alone cannot raise awareness significantly; Only a concentration of time and effort will achieve the objective that is primary to the others — to make disciples of Christ.
HELP ALL ALONG THE WAY
Get the free Planning Handbook (PDF) — 153 pages of help, ideas and tools for community advertising and seeker welcoming.
Igniting Ministry is more than television commercials
Igniting Ministry offers a large library of comprehensive resources (many free) to assist local churches in strengthening their welcoming and marketing skills in their congregation and community. All of it is aimed at helping make disciples of Christ.
Contact UsIgniting Ministry
810 12th Avenue South – Nashville, TN 37203-4744 – P.O. Box 320, Nashville, TN 37202-0320
Phone: 877-281-6535 | Fax: 615-742-5777 | firstname.lastname@example.org